Infiniti has been making absolutely brilliant sedans and coupes but they are missing out on the "hot hatch" niche that lots of people (including myself) would love to buy if done proper. Lexus recently went into that niche with a hot hatch but quite honestly, it wasn't all that hot and so it didn't catch on.
If Infiniti did this right, I truly believe they could gain a whole new group of loyal fans and that could only help with brand presence, resale of other models, etc.
Case in point (not sure this is available in the states yet). Enter the Audi RS3:
https://www.youtube.com/watch?v=OAbwrg0jMbI
Mind you, it doesn't have to be full beans ON like the Audi but something reasonably close would be better than any other hot hatch available in the states.