NTK and NGK O2 sensors are made by the same company and are OEM quality. For spark plugs and O2 sensors, I go to NGK.com a.k.a. "sparkplugs.com." However, you can get a better deal sometimes from Amazon. Right now, the NGK/NTK 24545 Rear O2 Sensor at Amazon.com is $49.44, including shipping. I don't think any online store can beat that price (including shipping).
http://www.amazon.com/s/ref=nb...0&y=0