Post by
LEXA »
https://forums.nicoclub.com/lexa-u89432.html
Sat Feb 23, 2008 6:54 am
IIRC, the news releases on this car in pre-production was that Infiniti was going for a 50-50 male/female split & I do think the company did a great job of balancing yin & yang during the design process to reflect that.
There's really nothing at all in any of the styling cues on this vehicle which would shout either "macho" or "cute", IMHO - just....well, "nice".
People of either sex who might appreciate sleeker, somewhat more minimalistically articulated yet sinuous lines and harmonious massing of shapes will probably like this car, the same way both men and women of a certain aesthetic sensibility, even non-musical ones, can appreciate a Steinway concert grand perhaps.
And the company's current marketing campaign would seem to confirm the pan-gender demographic they're targeting: two commercials are currently running, one featuring a driver sporting a Y chromosome & the other without.
Does this car offer appeal to women? Certainly. The more luxurious interior was clearly put there to get women drivers (& male drivers' female passengers) in Infiniti's corner during the sales presentation. But frankly I know just as many men who like nice, cushy seating as women. Indeed, a whole company, La-Z-boy, was built on that very assumption.
The Around View Monitor will appeal to women whose palms get sweaty at the thought of parallel parking. But I suspect it's also gonna prove mighty handy for macho guys who have a tendency to leave the leaf blower & other big boy toys in the driveway too.
This car's engine first rate engine & high tech enhancements are obviously going to appeal to men's primordial need for speed. But the idea that zippy acceleration & smooth handling isn't also appreciated by women is a myth: we like the sense of security those features offer while climbing hills and rounding corners.
So it would seem that, because the folks at Infiniti's design studio decided to leave the gender specificity package off of this model altogether, buyers are gonna just have to supply their own with this one. It follows also, therefore, that the only way for anybody else to tell at all if the EX 35 is really a 'chick car' or a 'guy ride' is by carefully observing the person occupying the driver's seat.
Does the driver refuse to stop & ask for directions, hog the remote key fob & change the music track every 2.5 seconds? Then it is, by God, a manly man's car.
Does the driver like to keep at least three shades of emergency lipstick in the armrest storage compartment at all times, take 15 minutes to parallel park even with the AVM & think the maps in the glove box are only there to scrape the gunk off the heels of her Christian Louboutins? Then presto! It magically turns into a coach fit for a princess.
The good news is that the lack of built-in gender specificity should make the EX the ideal 'couples' car'. Women won't mind one itty bit driving over to the gas station to ask someone where the heck they are while their gadget-mad men figure out how to load up the music hard drive riding shotgun.
And guys will always jump at the chance to take the wheel & press pedal to metal when the gorgeous ladies in their lives get the sudden yen to color-coordinate their lipstick with the handbag hooked around that convenient little hanger thingy on the seatback!
Two for the price of one! Hey, you sure can't beat that now, can ya?