Post by
mechanicalmoron »
https://forums.nicoclub.com/mechanicalmoron-u183526.html
Wed Jan 09, 2013 2:58 am
Well, consider that even the previous s chassis cars came to america castrated. No turbos, open diffs, etc.
Nissan doesn't take the cheap sports car market seriously.... when I'm pretty sure, without knowing the stats, that it should easily be the biggest market -- from people just getting into sports cars who would rather drop a bit more for a new one but one that still won't be too expensive to mess around with, to people who regularly ruin cars in competition and need replacements, to whatevers.
They concentrate on the high end (but not TOO high.... wouldn't want to set a bar they have trouble with next time, maybe?) sports car market with the Z, and supercar (but not TOO super, tuning it for like half the power that others get out of the stock setup) market with the GTR. But How much money can they make on beautiful things that nobody can buy?
As a twenty-something, I think a lot of people my age like cars, and fast cars. I think the juke looks like the lovechild of a sexy sports car, and a chevy astro, and I think it should have been put out of it's misery before it left the drawing board, how many offerings can you make that are not quite car, not quite minivan, not quite.... anything? Having a crossover is one thing, having every vehicle you make a crossover is another thing.
I think that what people like and want in cars is not determined by age, but by culture, lifestyle, being exposed to it (you know, if nissan doesn't make cool cars so they see cool nissan cars, they won't consider buying cool nissan cars) and most of all, money: america has changed with the recession, you hit the nail on the head about it taking longer for people to get on their feet (I'm in my bedroom at my parents house, waiting for the college semester to start, as I type this), and meanwhile the dollar is worth dramatically less and at the same time, earmings have stagnated for most people. The result is that rich people can buy GTR's, but the middle class needs to go into debt for a car, and it's not the "cars for the whole family" mindset that existed a decade ago, the money doesn't exist.
Nissan's (almost disrespectful, and snobby) misreading of the american market for a large number of years is a turn-off for me buying a new one, anyways.... IF I was in the position to buy a new car, it WOULD be a cheap, upgradable, reasonable looking sports car. Nissan doesn't have one. I don't have the money, and if I did I'd simply build a kickass s12-13-14, but if I bought new it would be a miata.
If nissan REALLY wanted to mix things up and build a car that would take the market by storm and sell like hotcakes, they would not build a 25k car. 250hp isn't THAT much compared to what's possible for, from their point of view, very little more than it takes to build a super economy 100hp engine. It's only a lot if you're modifying an existing engine to make that much MORE. Especially with modern engine management computers and understanding. They should build a 18k 250hp car. A basic 2 or 2+2 seat, classy but simple body with attetion paid to balance/handling, simplicity, repairability, interchangability(make it compatable with different nissan motors.... AND nissan's competitor's motors. nismo could even sell the kits) and upgradability. Basic US highway safety legalities taken care of, but easy to repair (for airbags and such) and not hidden behind a bunch of trim or concealed screws, and a super basic radio with an input jack.
Toyota does the yaris, and I forget what they're called but everyone has a model like it, there's a chevy one, etc. So, put that money into a less convoluted, more to the point design, a bit more steel, and a bit more motor, and build a super to the point sports car. Stock would still be more comfortable than an s13, but the target market would be enthusiasts, and importantly, people who just want a sporty car today, but will be the rabid brand-loyal enthusiasts of tomorrow. Even if they didn't make a dime on it right now, I think it would be an excellent move in the long run. Having a car that's a lot of fun to drive makes you want to... drive a car. And that's what nissan should want, if they're thinking about the future. (because as you said, most people don't NEED to drive very much anymore)