Andy_Palmer wrote:Dear Greg and all. I don't normally participate in on-line forums, but I felt in this debate, I should. Thank-you all for taking the time and effort to express your views on Nissan's and Infiniti's product strategy. I am listening.
That in itself means a ton to us. As I mentioned earlier, speaking solely for myself, I've been a long-time Nissan enthusiast and steadfast supporter, even through the "low points". I've read Mr. Ghosn's book "Shift" as well as his autobiography; Mr. K's books, and John Rae's book on the history of the company. I've met and spent time with several of the Product Planners and other staffers. We have several Nissan employees on staff here at NICOclub, and we value their insight (and respect their loyalty and discretion with regards to "insider" activities). I've witnessed the company's nearly wholesale exit from motorsports and subsequent re-entry... I've seen the advertising and marketing efforts fall on their face and then rebound with a vengeance. I cringed when Nissan represented at the SEMA show with a bunch of "rental reps" (with no product knowledge), then Nissan came back strong the next year, and I was thoroughly disappointed when Nissan withdrew from the SEMA show completely (while other marques increased their presence and visibility). I was an outspoken critic of the seemingly-lopsided Renault-Nissan alliance back in '99, and was pleased to see that my fears were (for the most part) unfounded.
<deep breath>
Andy_Palmer wrote:Since you have been direct and plain speaking, I shall try to reciprocate.
That's what we do here - We don't know any other way to communicate.
Realistically, that's the beauty of being independent. Several forums and communities are beholden (by virtue of financial or other support) to the automaker. We're one of the few remaining independently-owned car forums, and one of the largest:
http://www.redline360.com/garage/forum- ... tive-forum I like to think that has something to do with being "direct and plain-speaking." I hope it's not off-putting - We always mean well.
Andy_Palmer wrote:The arguments you make for a new RWD small sports car are very similar to the positions taken by many in our company as we debate future products. Some of the facts and figures you use are accurate, some are not and some are down to a subjective discussion. Greg - I'm happy to set up a call with our product planning and research team so they can explain how we see the market and the various new segment opportunities.
I'd absolutely love that, especially if I could share what we learn with the community (there's that "utilization of social media" thing again!) The Product Planners I've met and dealt with in the past have struck me as remarkable and dynamic folks - And on a side note, kudos for landing Mr. de Nysschen. That was a home run.
Andy_Palmer wrote:You say that the decision to cancel a new small sports car was taken within the last year. In fact, several ideas around new sports models were either cancelled or postponed four years ago due to the sudden and dramatic impact from the 2008/2009 global financial crisis.
I may have misunderstood. I was referencing your statement to the Australian press where you mentioned that the ‘Mini Z’ project was cancelled "around 18 months ago".
“We went away from 86 and went down the road of Juke as a conscious decision. Gen Y and definitely Gen Z are less interested in that kind of execution of sportscars. We think Juke Nismo – which we introduced at Le Mans – is a much more profound way of going to market.”
Andy_Palmer wrote:I don't regret for one minute protecting vehicles like Juke (a massive global hit), the new Altima, LEAF and Sentra during a period when two car companies went into bankruptcy and everyone else was managing cash flow day-by-day.
Nor should you - and kudos to Nissan for staying "above the fray" when domestic automakers went begging for undeserved taxpayer bailout funds.
The new Altima is a phenomenal car - I spent quite a bit of time in a pearl white 2013 Altima 3.5 SL during the Sentra reveal in Dallas (thank you again for sending me to cover the event) and I found it to be very nearly perfect for its class. I'm eagerly awaiting the hybrid version in 2014! The Leaf, in my opinion, is underrated - in more ways than one. It's larger, faster, more luxurious, and better-assembled than people think. I've already said my piece on the new Sentra. I was present in 2006 to drive a preproduction version of the B16, and I was pleased to see Nissan take the next-generation Sentra up-market when I drove the 2013 LE and SR models. Having a tiered product line for sedans (Maxima > Altima > Sentra > Versa) makes a ton of sense, as shoppers can "settle" for the lesser model in the lineup without feeling they've compromised at all. The Sentra should have no problem clobbering Corolla, Civic, and Sonata - and may even steal some sales from domestic small sedans (where the buyer gets much less car for the money).
Remember, we're just one slice of the demographic - but we're the loudest and most influential slice.
Andy_Palmer wrote:By the way, you should really drive vehicles like the new Pathfinder and Sentra before dismissing our entire product plan in one sentence.
As nissangirl74 (Nissan's Business Manager, co-owner, and my wife) mentioned before, we do just that. I drove the '13 Sentra and found it impressive (although I think the decision to limit the 6MT to the base model is a mistake). We have a great relationship and a standing order with our local dealer - They call us as soon as the first of any model arrives, and we typically do a full evaluation within the next several days.
With that said, I'm always available to cover product launch events, and I think the team at Zocalo Group will confirm that we get a TON of engagement via our social media outlets across the web (Twitter / Facebook / LinkedIn / Google+)... we offer a lot of bang for the buck. Whereas print magazines have a long lead-in before they can run a feature, we often have our impressions and media circulating within 24-48 hours of the event (and no magazine can touch the breadth of our reach!)
Andy_Palmer wrote:Second, lets deal with the assertion that Nissan has lost its 'shift_excitement'. One of the joys of being an enthusiast and student of our industry are the endless debates over product planning, motorsport and marketing. We have them all the time. In terms of products, I believe we are one of only two mass-market brands that have two sports cars in our line-up. Although you don't seem enthusiastic about our investments in a new range of Nismo products, the energy and enthusiasm for Nismo inside Nissan is motivating the product planning and engineering teams to create the largest range of performance-oriented products in Nissan history. The Juke Nismo is just the start...
I think, to speak plainly, we're gun-shy. Whereas models like the Spec-V were significantly more aggressive than the base Sentra, our fear is that the "Nismo" editions might be "
all hat and no horse". As long as the Nismo upgrades mean more than just trim, badging, and appearance items, I think they'll be well-received. You'll have to pardon us for being cautious with our optimism - after all, the Nismo Frontier gave us different shocks, skid plates and different wheels/tires.
As for the Juke, the Nismo edition will offer 9 more horsepower, somewhat stiffer suspension, and some appearance upgrades... That's not going to justify mass enthusiasm or engender feelings of "exclusivity" for the buyer. FULLY understanding that the car has to remain practical, perhaps the upcoming Nismo RS edition would have been more "worthy" of the Nismo badge. Please don't take that as a criticism, but for those of us who have been enthusiasts since the late-80's, the Nismo badge means more than "gingerbread".
Andy_Palmer wrote:Third, motorsport. Nissan has a long and rich history. Over the past few years, we have been focused on racing the GT-R in the Japanese Super GT series. More recently, for example at this years 24 hours of Le Mans, we partnered with Duncan and Ben to support the Nissan Delta Wing project. Many in our industry rejected the Delta Wing, The fans at Le Mans and last weekend in Road Atlanta seemed to feel very differently. And there is much more to come as we expand our presence in LMP2 and GT racing. Never assume that motorsport is a given investment in a car company, as you will see from the number of automakers that continually enter and exit racing series.
You'll get no argument from me here. I raved about Nissan's re-entry into the motorsports arena earlier this year:
http://www.nicoclub.com/archives/nissan ... eries.html
http://www.nicoclub.com/archives/nissan ... eason.html
http://www.nicoclub.com/archives/nissan ... lenge.html
http://www.nicoclub.com/archives/the-ni ... ports.html
The DeltaWing project is just plain inspirational - That's an endeavor that really made those of us in the Nissan camp swell with pride, if only because it was so groundbreaking and a "poke in the eye" to the racing establishment. Kudos to all involved.
Andy_Palmer wrote:Finally, lets come back to the so-called 'S16' project. We can debate the demographics and market conditions but in the end, the decision to invest in any new product program will always be a combination of art and science. Sometimes the numbers and timing stack-up, sometimes they don't. What I can hopefully reassure you today is that 1. Nissan is a company that works hard every day to balance business needs with a passion for products, 2. We agree that there is an opportunity to create a new kind of sports car for our future line-up and, 3. We are continually working on bring those ideas to life...so watch this space!
I'll take that as a "politically-correct" acknowledgement of an unmet need in the current lineup.
We're well aware that our posting and collective grumbling doesn't drive corporate decision-making, but we hope it's at least something the company considers... and, by virtue of your professional response, and taking valuable time to even address the question, I'm optimistic and satisfied that we have indeed been heard.
Andy_Palmer wrote:Thanks for your loyalty to Nissan and for being enthusiastic about our future. Happy to continue the debate.
While my loyalty to the company runs deep, my loyalty and commitment to Nissan enthusiasts worldwide is first and foremost - my driving passion. I hope I've warranted your time, and I hope our discussion here hasn't been misconstrued as oppositional. We'll always be professional, while maintaining our objectivity and independence. Anything less would compromise our credibility - plus, if we always blindly applauded every internal decision, we'd be boring!
One final request: If the company does indeed move in that direction, we'd absolutely love to be the first to make the announcement.
Again, a sincere and genuine THANK YOU for taking some time for us - this is indeed a big event for the enthusiast community.
For the members who have posted herein, thank you for remaining professional and honest - I'm honored and ecstatic to be at the helm of this ship for the past 11 years, and NONE of this happens without you guys. Your involvement energizes me and gives me a reason to stay up 'til 2 a.m. making sure this place is as good as it can be. Our members are THE BEST.
Let's keep this discussion going - Your input is as important as ever.