crayb wrote:They didn't listen to it. (?)
Many people get paid to do a job, but they perform it poorly.
If I had to guess I'd be more apt to believe it's a simply monetary issue (i.e. $$$ money)
Nissan... (in an attempt to promote and justify the additional cost of the Premium Package) wants to advertise their vehicle as including a high end sound system. So… they (Nissan and Bose) negotiate a cost (value)… so Nissan can put the Bose name on the radios in their Rogues… (or other models for that matter)
NET: In this instance (and many others) the Bose name was strictly a bottom line cost negotiation for the use of their name (trademark) rather than a bunch of Bose engineers working around a Rogue on an instrument filled sound stage in some high end laboratory, tweaking the system as to satisfy the discriminate ear of the audiophile.
An Unfortunate Fact:The majority of the consuming population are "Brand Name" driven. For example: They will pay $135 for a pair of jeans that might fall apart after three or four washings... but as long as the jeans carry some fancy designers name... they are completely happy.
In the older generation of folks buying the Rogue… there will be far more of them who will be impressed with the Bose brand name on the sound system, than there will be people who are disappointed with the sound quality it produces. And in the younger generation… they will be more of them impressed with the power the Bose system has to boom out the low end and rattle the windows that those that realize there is no high end and the overall sound is muddy.
NET: The "marketing" folks at both Nissan and Rogue realize this unfortunate fact and both of them benefit from it! Bose gets a royalty for letting Nissan put its name on their Premium Package radios and Nissan makes money off the people willing to pay for the Bose name on their sound system.