Encryptshun wrote:True or False: The reason that McDonald's cannot have the McRib on their regular menu is because it has an adverse effect on global pork futures.
False. Poor annual sales nix it off the menu. Theres a chart that I saw with % sales mix of McRib on an annual basis vs an LTO basis. Based on the last time the McRib was consistenly offered as part of the full menu, the mix was very low, somewhere around 3-6%. Micky D's doesn't want to hold any inventory that long for the occasional customer, so they went to the LTO to hype it up. Turns out they had historically high sales on LTO than when the product was always on the menu; thus, the return every year.
Make something in limited quantities and the people will demand it and snatch it up when they can. Also, a fun nugget- the McRib isn't about sales so much as it is attracting customers. The price is pretty low compared to other sandwiches, but the resturant makes their cash on the fries and drinks that the consumer orders with it
<---- went to Hamburger U a couple of years back.