Post by
BBISHOPPCM »
https://forums.nicoclub.com/bbishoppcm-u54071.html
Wed Mar 19, 2008 6:26 am
I'll never forget Ford's previous attempt at gaining customers... this whole "Ford Trade-Up" thing where they lent Ford vehicles to people who just bought new cars from other manufacturers. For instance, they gave a $40,000 Ford to a guy who just bought... like... a Kia Rio, and asked him later if he could trade the Kia for the Ford, and he proclaimed he would. At the end, they interviewed everyone to find out what they liked about the Fords, and they all said the same thing; "Nice paint" or "I love the sunroof."
Ford