For those of you not in the know Pepsi Japan has a marketing division that is sniffing glue and a leadership willing to listen to their resulting wacky ideas; hilarity ensues. Last year they brought us "the taste of summer", cucumbers. Yeah I know
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This year they seek to raise, well more like lower the metaphorical bar. I give you Blue Hawaii.
This year they are not attempting an omage to bad Elvis movies (there's an oxymoron ) but a tribute to the southern seas. No I am not making this up; truth is indeed stranger than fiction. Let's pour this swill and see if it kills me.
Yeah, I really dig a big glass of Windex with a frothy head on it I twirl it lazily around the glass and take a strong whiff like one might scrutinize a fine chardonnay. The key difference being the chemical phony pineapple odor that assaults my nostrils. Yes Pepsi's think tank came up with quite a combo this year. Pinapple and lemon. Yes lemon; pinapple's old college buddy; they go everywhere together.Well maybe it won't taste bad I think as I toss it back. Well now. I must say it's likely no coincidence it looks like glass cleaner, this is probably how it tastes too. Yeah the presentation is abrupt, the crass disingenuous counterfeit pineapple taste rushes in with the finesse of vikings hitting the beach. Then comes the body, kind of like bug spray, a definite citronella candle flavor happening there. The rear guard action is just as brutal, the lemon as chemicalesque and offensive as the pineapple. It leaves your tongue feeling and tasting like a coffee table freshly wiped down with pledge. All in all the experience was not as bad as say, having my testicles removed with a pair of BBQ tongs but still more intolerable than slamming a bottle of SimpleGreen. I don't think Pepsi has the nuts to try and sell this demon sweat stateside but if you want a similar experience to blaspheme your tastebuds try licking a citronella candle then take a shot of club soda and finish by spraying Endust in your mouth. Be sure to think about the southern sea though, or Elvis.