Because just like Goldilocks some like a hard stiff ride [women] and some want a soft cushy ride [men]...................oh we are talking about cars...reverse that.
Obviously asking the question means you haven't downloaded excel SHEETS since there is an entire section on shocks and under, over, and exact [CRITICAL] dampening calculations to match springs.
If you properly use excel a Q has a ~~1.1-1.2 Hz spring [natural oscillation] rate. Meaning after hitting a bump the the spring cycles up to 1.2 times per second IF the shocks have proper dampening.
A race car migh have a 1.5-1.9 oscillation rate.
The one thing the formula doesn't consider is the effective spring rate of tires [1000-1700 pound per inch depending on psi] but every [4.0] physics major knows how to measure that.
Having a 1500 tire mounted on a 146 spring acutually lowers the EFFECTIVE spring rate to ~~ 134 LB/INCH OVER A NARROW RANGE.
http://www.proshocks.com/calcs/2spgrate.htm