From where did it come?

http://news.lippincottmercer.c...00046

But previously:

http://cases.lippincott-margul...00509

"Created the name INFINITI and new logo suggestive of Mt. Fuji"

Nice find, Brian! It explains why Nissan spelled Infiniti the wrong way.

I still love the original logo, because its so delicately elegant.

Haven't read the articles yet, but I always thought it was a stylized rendition of a road, "leading to infinity".

Never knew anything about the "Mt Fuji" thing until Brian (maxnix) mantioned it once on the old Yahoo board...

Evidently they are both Sake driven!

I think I remember in the car mags, before Infiniti came out that the Infiniti logo was going to be the infinity symbol. The sideways 8. I think they made a better choice.

Nissan Motor Co. is a full-line automobile manufacturer, ranking second in Japan and among the major global automotive companies in terms of annual vehicle production. Nissan’s Infiniti brand represents its luxury automobile offering.

The new logo expresses the concept of the open road traveling toward infinity. It also suggests Mount Fuji, a Japanese icon.

When Nissan decided to enter the American luxury automobile market, it needed a unique presence to stand out among competitors and distinguish itself from the rest of the Nissan line

Developed second channel strategy to market and brand car separately from Nissan Created the "Very best of Japan" positioning Created the name INFINITI and new logo suggestive of Mt. Fuji Developed a complete visual system for all marketing materials and dealership signage Partnered with advertising and public relations agencies for a comprehensive identity launch » see news release

These articles should become an "article" on NICO or a permanant fixture on Q45.org

I feel like Kyle on South Park... "I learned something today..."

Heath

Good stuff. I love the Infiniti logo. Simple, and yet instantly recognizable, and as noted below, it always entailed a lot of meaning in a simple form.

AZhitman wrote:Haven't read the articles yet, but I always thought it was a stylized rendition of a road, "leading to infinity".

That's what I thought, too.

maxnix wrote:Evidently they are both Sake driven!

lol!

maxnix wrote:Evidently they are both Sake driven!

LOL!!

nice piece, nice researchdk

Bump for the newbies.