Study: cars project personality

[Nissan Sport Editor]

Researchers in Austria have found that cars "project" a personality since the car's front can look like a face.

Why does this matter?

"[Researcher] Slice and his Vienna colleagues hope their work one day may help designers determine what parts of a car, such as the headlights, grille or windshield, they can change — and how — to project traits that make cars more appealing to different kinds of customers."

Only one problem. What really matters is what is under the hood. Here's the full story.

http://www.msnbc.msn.com/id/31...autos/