Yes, no one argues the (initial) driving dynamics of the 3 series is what sells the car. Test drives are BMW's forte. But, if you take driving dynamics to the next level, the total ownership experience, that is where BMW loses so many of the customers which the test drive brought in. Having to replace runflat tires much more often at a price 50% than their goflat counterparts. Having to pay for a dealer installed alarm. Having to pay for a dealer installed bluetooth. Having to pay for a dealer installed iPod interface. Not being able to check your own oil level (NO DIPSTICK!). BMW wants their customers to be less involved with the car than any other manufacturer. Even replacing your brakepads with Hawks or your shocks with Bilsteins will get you a warning that BMWNA believes the OEM products are the absolute best for your BMW and any deviation will hurt your car's performance, longevity, etc. In fact, BMWNA has issued warnings to dealers to tell customers who replaced the runflats with goflats that the customers need to go back to the OEM runflats to obtain BMW roadside assistance for tire problems and BMWNA warranty coverage for any problems relating to the tires, such as suspension, alignment, braking, power delivery, etc. For many, these points make no difference whatsoever. For others, like me, who like to select our own tires (no, I won't like the 050's any better on the G37 than on the 335i), shocks, brake pads, etc., plus like to be able to check our own oil level, these points make a BMW so undesireable as to cause us to look elsewhere. Yes, the driving dynamics are first rate (but so are the G's driving dynamics), but to many to G "ownership package" is better than the BMW's.MR C wrote: The dealbreaker for me was how great it drives! The engine is phenomenal...tons of torque at low revs, zero turbo lag. Yes, a car is a total package, but most enthusiasts will judge a car based on its driving dynamics, not on sheer appearances alone.