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The Infiniti Interactive Marketing team is proud to announce the launch of an all-new Vehicle Configurator Application on InfinitiUSA.com. This class-leading application was designed to integrate research and learning content in one convenient location for shoppers. The new application is filled with robust vehicle images and interior 360s for dynamic build elements. In addition to stunning visuals the configurator also includes the following:
- Key Feature descriptions with supporting media
Comprehensive list of VPC and PDC Accessories
Dynamic payment estimator
Ability to share vehicle build across popular social media platforms and e-mail
Cross-model feature comparisons
Promotional capabilities of special offers, awards, and owner ratings
Vehicle Inventory
Expected benefits of this new dynamic configurator are improved customer engagement, increased consideration, higher number of lead requests and an “inspired” experience that aligns with the Infiniti brand.
During the initial launch period, only 25% of consumers who build a vehicle will be sent to the new configurator while the remaining 75% will be sent to the existing configurator. To ensure the best user experience, we will optimize performance prior to increasing traffic to 100%.
To experience the new configurator for yourself simply click the link below:
http://www.infinitiusa.com/buildyourinfiniti
Please note: The new configurator was created using advanced web technologies that are best experienced in modern browsers and is not compatible with Internet Explorer 6.