ImStricken wrote:Nissan needs to be more drastic, and fast. If i was the boss at nissan i would:
- i would never have approved the Fourth generation (L32A, D32 [Coupe] 2007–2012) altima. that was such an empty car- no character. meaning it was not ugly, but plain-Jane.
i would have demanded tweaks and more options in the rogue around 2010. made a nismo option offering more than the lame krome edition. bucket seats, LED accents, colored accents, tinted lights, multi-colored interior, etc.
i would have never turned the pathfinder into what it is now, but rather called it the Murano XTD(extended) and left the pathfinder a body on frame.
i would leave the pathfinder with a body on frame offering a "build it as you wish" system with serious off-road packages. offering a smaller displacement turbo diesel - which would bring in a ton of new customers.
i would stop the xterra.
i would turn the titan into a truck geared for real work, offering a smaller displacement turbo diesel engine.
i would leave the new altima as it is, only offering 4cyl - so it doesnt eat into the maxima sales.
i would turn the maxima into a flag-ship car, offering styling & features seen in the hyundai equus, mercedes e class, etc. start bringing in those customers.
i would turn the armada into a small displacement turbo diesel, getting great MPG's and extend it. plenty people LOVE a long suburban.
I couldn't have said it better, bang on!!
Especially the extended Murano idea, just like Hyundai did with the Santa Fe. And keep the Pathfinder loyals happy, ditch the Xterra because it has such a small following, why keep it around? Keep the Pathfinder as a truck SUV and still get your direct competitor for the Highlander/Pilot/Explorer with the Murano XL.
I too would like to see Nissan really swing for the fences with premium content to give buyers what they deserve and attract some new loyal customers. I'd like to see a manual trans 6-spd option like Kia/Hyundai offer with the Sportage and Tucson, and Mazda with the CX-5. I'd like the Rogue to be more premium quality with good sound deadening/noise reduction measures, and a powertrain that is balanced between efficiency AND performance, not just efficiency.
For comparison the redesigned RAV4 and CRV just arrived for 2013, and the powertrain is very basic, just a 2.4/2.5 4-cylinder engine with 6 speed, with effiency numbers almost identical to my 08 Rogue - so nothing earth shattering in the efficiency department, but that is for good reason. Honda and Toyota know that LONG-TERM reliability and cheap to maintain is what people want. We aren't willing to sacrifice this just for better mpg's - that small displacement turbo better be just as reliable as a normally aspirated engine or its not worth the 20 bucks a month I save on gas. Nissan has small 4-cylinder turbo engines, the questions is will they be available in the new Rogue and is it worth the risk? I say no, Nissan is struggling enough to keep up with quality issues with their CVT tranny's, and only average reliablity overall judging by most numbers I've looked at, so they can't afford any risks.
Either way they better knock this one outta the park, and the best and safest way to do that is to offer a proven powertrain with minimal risks, and increase the optional content at lower trim levels while keeping costs low. Basically offer more car for less money, and be prepared to collect a little less profit per vehicle, which should translate into good overall profit as they increase their total sales. Quit trying to force people in to the higher trim levels, and try to sell twice as many base and mid-trim level vehicles, and customers will be much happier overall, myself included (provided I can get a 6-spd manual trans like my wife's Sorento, that is one sweet powertrain with proven reliable technology).