Agreed, that is low. Testing at the fuel rail might yield different results, but I'd imagine they'd be lower if anything.
Let me know if replacing it doesn't help the hard starting issues. I spent a few weeks and a pile of money tracking the same issue down on mine.
Word of warning regarding fuel pump brands: I bought the Delphi FE0388, which turned out to be a rebranded Bosch and was about $70 cheaper! The documentation that came with it was Bosch-branded and everything
Apparently the two companies sell each others products so they don't have to manufacture pumps for every vehicle out there.
While you're changing your pump, consider replacing all rubber hosing and clamps while you're at it. You only need 10 or so feet, and it's great peace of mind. There's a piece running from the tank to the filter, from the filter to the metal line, from the fuel pressure regulator to the metal line, and from the metal line to the tank. You'll need EFI fuel line, which is made to handle the higher pressures. I went with Gates 27340 fuel line and Gates PowerGrip clamps. The clamps are really awesome: you hit them with heat and they contract, crimping down on the line.
Oh yeah, and
definitely change the filter if you haven't already!
Good luck and post back with the results!